Mastery Course & Certification

Become a Certified Email Marketing Master

Discover the proven plan for effortless, automated email marketing that generates AT LEAST 200% more sales from the list you already have (even if it's tiny)

https://fast.wistia.net/embed/iframe/vpda7sv212
  • Number of Modules: 7
  • Number of Hours: 6
Email Marketing Cert Badge

What You'll Learn

The Perfect Promotional Calendar

Develop a 30 and 90-day promotional calendar that, when done correctly, results in revenue and engagement to hockey stick straight up! Once you have collected your assets and understand the key concepts, you can create short-term and long-term rolling calendars.

4 Magic Questions

Answer these 4 "magic" questions before you ever start writing an email to set your campaign up for success. As long as you can answer these 4 questions you will know how to write an email that establishes you as an authority in your industry and builds a bond with your list.

Points of Belief

Think about exactly who you're writing to and exactly why they may want to buy—why do they care what you have to say? Once you are able to define the desired end result, you will be able to develop a journey through your email copy that takes the customer from where they are... to where they want to be by using your product or service.

3 Categories of Emails

Learn how and when to use the 3 different categories of email campaigns—transactional, relational, or promotional. Choosing the correct category will ensure that you're emailing your prospects with the correct messaging! (This is how to send multiple campaigns and offers without BURNING your email list.)

About Your Instructor

Richard Lindner

Richard Lindner

Richard is our Resident "jack-of-all-trades." Not only is he an email marketing and deliverability maestro, but he also crafts and executes all of DigitalMarketer's sales funnels and conversion campaigns.
Over the past 12 months Richard has managed well over a BILLION email sends (in multiple marketing), created & implemented strategies to overcome major changes in Yahoo, Hotmail & Gmail algorithms, tripled email open rates, doubled email clickthrough rates and generated over $20MM in revenue from email marketing alone!

Become a Certified Email Marketing Master & Learn How to Generate the Highest ROI of ANY Marketing Strategy in Your Business...

Email Marketing In Lab
  • Create the PERFECT promotional calendar for your business... (Do this right and you'll see revenue AND engagement hockey stick straight up!)
  • Ensure your emails actually make it to the inbox... (HINT: practice poor list hygiene and your deliverability will suffer)
  • Use proven tricks to get MORE opens and MORE clicks from even your most engaged and loyal subscribers...
  • Learn which goals and metrics you should be tracking on a day-to-day basis to measure your Email Marketing success...
  • List "CPR"... How to clean and revive your dead (or nearly dead) email lists and get them opening and clicking again!
  • Discover the 4 "magic" email copywriting questions (and why answering 4 simple questions will practically write your email copy for you)
  • Queue the Click: 6 psychological tricks to get your subscribers primed and ready to click the links in your emails
  • 3 segmentation strategies that actually work and ensure that you're only emailing your perfect prospects! (This is how to send multiple campaigns and offers without BURNING out your email list)
Email Marketing Laptop
Our brand new interface makes it easy for you to navigate and consume the content and track your progress on the way to becoming an Email Marketing Master
  • The 2 most important questions to answer before triggering ANY campaign to a new subscriber (Get this wrong and the next button they click could be Unsubscribe... or worse—Spam)
  • Email Indoctrination: The perfect welcome email campaign to start building real relationships with your new subscribers and turning them from strangers into friends
  • Campaign Mapping: How to find and duplicate your most successful marketing campaigns (so you always know what you're promoting and when you're promoting it)
  • The only 4 reasons people buy from you (and how to leverage them to generate more sales from your email marketing efforts)
  • The 9 sneaky tricks that triple your email open rates (and when to use them)
  • Campaign Creation: The 5 types of email campaigns you should be using in your business (and how to Storyboard and craft each one)
  • 3 must-use tools to monitor your email deliverability (and make sure you're getting into the inbox)

Career defining question for every marketer, entrepreneur, and business owner that STILL doesn't have a profitable email list of engaged, ready-to-buy subscribers...

What's the difference between a promotion that generates record-breaking profits, vaults you to the top of your industry, and has you popping champagne as you see your business grow to new, unseen heights...

...and one that barely breaks even and leaves you shoulder-shrugging your way through another awkward earnings meeting?

HINT: It's something that ordinary marketers have been calling "boring" for years now (but that's because they're not doing it right).

Now, these basic marketers may think email marketing is "boring"... but smart marketers know better. Smart marketers know there's nothing boring about DOUBLING your sales without having to increase your ad spend.

Smart marketers know that, when executed properly, there's no faster, easier, or more cost-effective way to generate sales out of thin air than email marketing.

But how do you do it the right way?

Specifically...

  • How do you make sure your emails get delivered to your prospect's inbox? (Their real inbox... not the "Promotions" tab and DEFINITELY NOT the "Spam" folder.) Then...
  • How do you get your email opened? How do you make sure prospects see your message and click to view it when it's surrounded by so much clutter? And once they've opened...
  • How do you get them excited enough about your message to click a link or call a phone number so they take the desired action? And then, when it works...
  • How do you automate the entire process so all your new leads and prospects are converted into high-paying customers and clients on autopilot... literally, while you sleep?

These are the questions EVERY email marketer must be able to answer...

More importantly, these are the questions every brand must be able to answer if they want to fully maximize their email marketing efforts (without ever being called a "spammer").

So if you want to make sure that your emails not only get delivered...

...but also generate real opens, clicks, engagement, and (most importantly) SALES, then you need to work on these critical steps.

But how do you do it?

Fortunately, that's exactly what you're about to learn in this Mastery Course...

Course Details

Module 1

The Role of Email Marketing

Lesson 1: Meet Your Instructor

Lesson 2: The Role of Email Marketing

Lesson 3: THREE Different "Types" of Emails

Lesson 4: The TWO Send Types

Lesson 5: Email Marketing & List Building

Module 2

Creating Your Marketing Calendar

Lesson 1: The Role of Your Marketing Calendar

Lesson 2: Gathering Promotional Assets

Lesson 3: Creating Your 30 Day Calendar

Lesson 4: Creating Your 90 Day Calendar

Module 3

Email Campaign Creation

Lesson 1: Email Campaigns Explained

Lesson 2: Storyboarding Your Indoctrination Campaign

Lesson 3: CASE STUDY: DigitalMarketer

Lesson 4: Storyboarding Your Engagement Campaign

Lesson 5: Storyboarding Your Ascension Campaign

Lesson 6: Storyboarding Your Consumption Campaign

Lesson 7: Crafting a Upsell Campaign

Lesson 8: Storyboarding Your Segmentation Campaign

Lesson 9: CASE STUDY: Best Buy

Lesson 10: CASE STUDY: Kate Spade

Lesson 11: Storyboarding Your Re-Engagement Campaign

Lesson 12 CASE STUDY: DigitalMarketer Re-Engagement Campaign

Lesson 13: CASE STUDY: DigitalMarketer Win Back Campaign

Module 4

Email Copywriting & Design

Lesson 1: Harvesting Proven Sales Copy

Lesson 2: The FOUR Reasons People Buy

Lesson 3: Points of Belief

Lesson 4: Crafting Your Subject Lines

Lesson 5: Crafting Your Body Copy

Lesson 6: Queuing the Click

Module 5

Optimizing Opens & Clicks

Lesson 1: Getting More Opens

Lesson 2: Getting More Clicks

Module 6

Tracking & Measuring Results

Lesson 1: Benchmarking Your Results

Lesson 2: What to Track & When To Track it!

Lesson 3: DEMO: Email Stats Tracking Sheet

Module 7

Email Deliverability

Lesson 1: 3 Ways to Prove You're NOT a Spammer

Lesson 2: Your Mailer Reputation

Lesson 3: Your Sender Infrastructure

Lesson 4: Your Subscriber Engagement

Lesson 5: Monitoring & Tracking Deliverability

Email Marketing Badge

What You'll Get

When you enroll today, you'll receive instant access to:

  • The Email Marketing Mastery Course
  • 7 Core Modules
  • 46 Video Lessons
  • 4 Handouts
  • 7 Quizzes (one for each module)

Plus, upon successful completing of the course and all exams you will also receive:

  • A badge designating you as a Certified Email Marketing Specialist that can be hosted on your website, email signature and LinkedIn profile
  • A digital, printable certificate suitable for framing
  • Status and recognition as a Certified Email Marketing Specialist

Become a Certified Email Marketing Master

Testimonials

  • April Gregory

    April Gregory

    "I love, love, this certification. It has made a huge difference in my business. Specifically, connecting the promotions calendar with my campaigns"
  • Carrie Hartunian

    Carrie Hartunian

    "Have to say A-Mazing stuff in that certification!! Feeling thankful today for Richards' teachings ... DigitalMarketer changing lives one business at a time!"

Who Should Get Certified

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Marketing Professionals

Grow in your career, and get everyone else in your company on the same page, and speaking the same language.
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Team Leads

There's nothing harder than managing a team where everyone speaks a different language. So let us fix that for you.
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Directors & VPs

Give your managers and employees the training they need, so you can stay focused on strategy and execution.
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Agency Owners

When your team can truly deliver the goods, you can truly serve your clients...and increase billable hours.

Become a Certified Email Marketing Master